Abby Denora Cardinale

NYC BASED DIGITAL MARKETING & SOCIAL STRATEGY

Abby Denora Cardinale

abby.d.cardinale@gmail.com

About

With 8+ years of experience partnering with global retail giants, I specialize in crafting show-stopping social content and orchestrating influencer campaigns that make waves and provide amazing results. I stay ahead of the curve, blending cutting-edge trends with the cultural landscape to keep brands buzzing and audiences engaged. I'm thrilled to bring my expertise to businesses large and small, across any sector, helping them shine in the ever-evolving digital world!

Expertise

Social Content Strategy

Ready for a fresh Instagram or TikTok feed? I create tailored content strategies that bring your brand’s vision and voice to life. From building content calendars and producing engaging posts to handling publishing and providing insightful analytics, I'm here to help elevate your social presence.

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Community Management

Have all the content you need but no one to manage your feeds? I can help by responding to customer comments and DMs, addressing requests and complaints, and building a strong, engaged online community for your brand.

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Influencer & Giftings

Let's get your brand noticed! From talent selection and contract negotiation or giftings to content coordination and performance tracking, I ensure authentic collaborations that engage your audience and drive brand growth.

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@socialsbyadc

Welcome to my social portfolio! Below is a reflection of my freelance work and passion for content creation. Beyond managing campaigns for brands, I’ve been honing my skills by creating and experimenting with content on my own. This space highlights my creativity, strategy, and hands-on approach to social media—always learning, testing, and evolving to stay ahead in the digital landscape.

Social Projects & Initiatives

To boost Esprit's in-house content, I set a dynamic goal: align 30% of Esprit's Instagram feed with engaging native Reels and 30% with impactful static images. This balanced strategy highlighted Esprit’s range and bestsellers, while giving followers a closer look at the styling details and functionality that make each piece special.

At Old Navy, the brand's social strategy focused on amplifying a democratized vision of fashion centered around three core pillars:

✨ Fashion at a Value: bold, on-trend content with sharp, curated visuals that turned heads without breaking the bank.

💙 Brand Love: from witty captions and visuals that capture Old Navy’s irresistible charm, we kept the fun and relatability front & center.

🔥 Cultural Relevance: posts that hit right in the feels, tapping into trends everyone’s talking about.

In 2020, with limited in-house content production, my team at LOFT took a creative leap by partnering with influencers to keep Instagram vibrant and inspiring by showcasing the endless versatility of the brand's most-loved pieces. These collaborations highlighted the brand's new looks to love with a dash of aspiration when it was needed most.

Influencer Projects & Initiatives

Esprit is an iconic brand from the 80s and 90s—despite having a previous US presence, my team's goal was to reintroduce the brand to a younger audience. For Spring 2024, I led a campaign to showcase Esprit's most stylish pieces, driving increased reach and engagement across social channels.

4.2M total views, Engagement Rate average 0.72%, CTR 1%

My team spearheaded the production of live shopping events and product-focused Reels in collaboration with influencer @rockybarnes. These Reels were featured on both Instagram and Old Navy’s website, generating approximately $2,000 in sales during each live event and drove an impressive $1 million in additional impressions and sales as the content continued to engage audiences on our site.

Old Navy: Holiday 2022

My team partnered monthly with creators who perfectly embodied the Old Navy brand. For our biggest Holiday campaign to-date, we teamed up with 30 creators who brought our #SorryNotSorry holiday message to life, unapologetically sharing festive hauls in October, wearing Christmas pajamas for any occasion, and even playing their own personal Santa.

1M+ video views, Engagement Rate average 13.54% (Benchmark 8.27%), CTR 4.92%

Old Navy: BODEQUAITY Influencer Campaign

Old Navy launched its groundbreaking size-inclusive initiative, BODEQUALITY, in August 2021, offering all styles in every store from sizes 00-30. To celebrate this milestone, the brand partnered with 53 diverse influencers, creating content that showcased a commitment to inclusivity.